One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. Content length and comprehensiveness basically checks that “expert” box. You must be an expert on the topic you’re writing about, and you must prove it when you write content. Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about.
- Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site.
- You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
- You can go to Google Search Console’s “Crawl Errors” report to detect URLs on which this might be happening – this report will show you server errors and not found errors.
- This helps in improving visibility and content relevance for the target audience.
Best Methods for Choosing Keyphrases
This is simple as you have control over all your pages and can easily add links from one to another. BHS Links By linking lesser visited pages to stronger pages within your own site, you are sending Google a signal that both pages are important. An important thing to consider is exactly how to write alt text. When you look at an image you can likely think of various ways to describe what you see. For SEO purposes, it’s recommended to think strategically about your alt text and try to include some keywords to give your site an extra push.
Keyword Theory & Research
In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Set up Google Analytics 4 (or an alternative analytics tool) to track SEO metrics like organic traffic and conversions. First, import your target keywords into Semrush’s Position Tracking tool.
Do you need an SEO?
An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy.
Then, in the next step I’ll show you how to choose the best keywords from your list of ideas. Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.
